Tag Archives: environmental advertising

Paul Steven Stone’s Greatest Hits, #7 in a series

Creature From The Black Lagoon, sort of


What would a greatest hits list be without my HAZMAT Ad for the Conservation Law Foundation (CLF)? My relationship with CLF, one of the region’s leading environmental advocacy groups, was an adman/environmentalist’s dream, developing ads and campaigns to combat coal-burning plants, environmentally-destructive shopping malls and, as shown above, run-off pollution in once-beautiful and clean Lake Champlain. The campaign was meant to embarrass then-governor Howard Dean into taking action to clean up the lake. Ultimately, the state of Vermont responded to public pressure and appointed a Lakekeeper to monitor the state of the lake.