“That’s a lovely light,” Timothy Leary said, smiling.
Fifth amongst my greatest hits, the Wolfers Lighting “Surreal Context” campaign. A series of ads celebrating the lost years of the sixties, with all its surreal imaging, M.C. Escher perspectives and Kafkaesque mind twists. Offering the elegant thought, “Anything goes when it comes to creating lighting environments.”
The above ad was the vanguard of the campaign, its graffiti backdrop serving as the ideal springboard for both the ad and the campaign that followed. Debra Elliott, the campaign’s art director, created the image of the lamplit graffiti wall and, almost immediately, we were off and running. Deb and I collaborated on all ads in the series.
It’s important to note all the heavy lifting is done by the visuals in each ad. Our headline had to be simple and dry, serving as contrast to the wild whimsy of the visuals. Once you see how the series unfolded you can easily begin imagining any number of illogical environments that could be enlivened by beautiful lighting. Purchased of course at the magical epicenter of all this fabulous advertising whimsy, Wolfers Lighting.
Now, of course, it was time to talk about surreal lighting applications.
To view my #1 Greatest Hits advertisement, click here. To view my #2 Greatest Hits advertisement, click here. To view my #3 Greatest Hits advertisement, click here. To view my #4 Greatest Hits advertisement click here. To read my story about creating “Who But W.B. Mason!,” click here. Or, if you’re interested in seeing other examples of my mind at work, visit my web site.. To speak with me about building or creating your company’s brand, contact me at 857-389-2158 or at PaulStevenStone@gmail.com.